And That Should Outrage You
Imagine if 98% of homeowners didn’t know what their home was worth.
Or if 98% of retirees didn’t know what was in their savings.
We’d call that a crisis.
And yet, it’s happening every day with business owners.
98% of business owners don’t know the value of their business.
And most are making major financial, personal, and strategic decisions without that fundamental piece of insight.
This isn’t just a blind spot—it’s a broken system.
For most small and mid-sized business owners, their company represents their single largest asset. It’s their retirement plan, their legacy, their life’s work.
And still, most don’t know what it’s worth.
They’re building without a blueprint.
Planning without a clear picture.
Getting advice—without the context that valuation provides.
Valuation has long been treated as a one-time event—something to be done just before a sale, or during a transition.
That thinking is outdated.
Business value is not just a “sell now” number. It’s a real-time signal of financial health. It can (and should) inform every major decision a business owner makes:
There’s no excuse anymore.
At interVal, we’ve built a platform that provides ongoing, automated insights—pulling directly from financial systems to surface key metrics, including business value. No expensive consultants. No waiting months for a static report.
Just real-time visibility into business health.
For owners, it means clarity.
For advisors, it means stronger conversations.
For everyone involved, it means better outcomes.
It’s no longer acceptable to advise business owners without giving them access to the insights they need to make informed decisions.
Valuation shouldn’t be rare.
It should be routine.
Let’s flip the stat. Let’s make 98% the informed ones.
Because you care about your clients, start by helping them understand their worth — interVal can help.
Author: Karen Chalmers